KRISTINA PAN

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CV (Click for document)

Education

Rice University: Virani Undergraduate School of Business

B.A. in Business Management and Art | GPA: 3.93

Expected Graduation: May 2028

Leadership Experience & Activities

Rice Undergraduate Marketing Association

Founding Officer, Incoming President, VP of Membership

October 2024 – Present

Spearheaded brand development and positioning for Rice University's first marketing-focused organization

Scaled member participation by 4x through targeted promotional strategies and community-building initiatives

Drove 500+ RSVPs and 85%+ attendance conversion across events reflecting strong member engagement

Generated 20,000+ Instagram Reels views, increasing awareness of marketing careers and opportunities

DoorDash

Campus Launcher - Event Specialist

January 2026 – Present

Executed campus activations, converting 1,200+ students to DashPass expanding student subscriber base

Optimized Instagram engagement strategy, producing 2,000+ weekly interactions and increasing brand visibility

180 Degrees Consulting

Events Coordinator & Consultant

September 2025 – Present

Coordinated professional and social events for 60+ attendees, including alumni panels and networking events

Managed logistics, budgeting, and cross-club promotion to ensure seamless execution and strong turnout

Partnered with clients to develop data-driven strategies and frameworks that maximize mission impact

Conducted market research and competitive analysis for organizations to identify growth opportunities

Rice Student Venture Fund

Head of Design and Content

September 2024 – Present

Lead outreach strategy for Rice’s $1.9M AUM venture capital fund connecting the fund with emerging founders

Produced visual assets to strengthen awareness of RSVF’s investment pipeline across 5+ sectors

InThread

Head of Socials

April 2025 – October 2025

Designed creative direction and visual concepts for a sustainable fashion show led by a “verdancy” theme

Increased interest by 3x through club revitalization efforts, officer role restructure, and social relaunch content

Skills

Certifications:
Microsoft Word (2021)
Microsoft Excel (2021)
Microsoft Word Expert (2022)
Microsoft Excel Expert (2023)
VITA Advanced Income Tax Preparer (2023-2024)

Technical Tools: Adobe Creative Cloud, HTML, CSS, Procreate, Canva, Google Suite, RStudio, Python, Generative AI

Marketing & Strategy: Digital Marketing (Instagram, Tiktok, LinkedIn), Market Research, Brand Development

Analytics & Project Management: Social Media Analytics, Marketing Analytics, Cross-functional Collaboration

Honors

3rd Place (out of 70 teams) AMA International Digital Marketing Competition (March 2026)

AMA Marketing Week Competition Outstanding Mention (March 2026)

AMA International Marketing Case Competition Honorable Mention (Feb 2025); Semi-Finalists (Feb 2026)

4th Place 180DC x Accenture Case Competition (Sept 2025)

1st Place Economic Research Individual (BPA 2022 & 2023 Nationals); TX BPA National Representative (2024)

Interests & Languages

Interests: Visual Art, Classical Ballet, Core Training Pilates, Korean Skincare, Travel, Fashion, FPS Games, Attending Concerts

Languages: Mandarin, Fuzhounese, Spanish

Last Updated 04.20.26

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